The semi-permanent makeup industry is still in its infancy in the USA, with a vast majority of people unfamiliar with the treatments and how these treatments can transform their beauty regimens. I guess that maybe 1 out of 100 Americans have heard of semi-permanent makeup, and fewer still know anyone who has had it done.
Compare our country with Asia and Europe,where the popularity of semi-permanent treatments has exploded over the past decade,
In Europe where treatments are also commonly known as “microblading” (sounds a little scary to me, to be honest), established “masters” and training schools produce hundreds of high-quality practitioners every year, to the benefit of happy clients from London to Moscow.
And in Asia, it’s almost difficult to find a person who lives in a major city who has NOT had a semi-permanent treatment done! It’s known as “Brow Embroidery”, “Brow Resurrection”, “Fiber Brow”, “Hand-Scratch Brow”, “7D Brow” (I’m curious to know exactly what those extra four dimensions are, LOL!), and is almost as common as having a facial.
I spent a year traveling through twelve cities known for their high quality of treatments—from Singapore, Shanghai, Seoul, London, Paris, Budapest, and beyond—studying and researching and testing. And together with Master Trainer Michelle Wu, we improved on what the BEST of the world has to offer.