My mom has many beautiful qualities, but brows are not one of them. Her sparse brow hair led to a never-ending stream of solutions, finally leading to a brow tattoo in 2005. What did it look like? Not pretty. Unnatural and blocky, later fading to a purplish-blue. For years, she wore these blue brows with resignation.
Sons always have an overwhelming urge to make their mothers' lives better, and I was no different. After spending time in the beauty industry of New York City, I became intrigued with the process of "Semi-Permanent Makeup" and spent months traveling through Eastern Europe and East Asia where these treatments are commonplace.
With the talented brow expert Michelle Wu, we found and improved upon the most advanced techniques and pigments that gave the best results, especially for the diverse races and complexions of the USA. No more blue brow tattoos. The promise of our results: always natural-looking, never fake, and true to you.
We opened our doors in 2015. My first client? Mom of course!