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54 West 21st Street, Suite 1010
New York, NY, 10010



We Specialize In The Most Natural-Looking Microblading Treatments For Brows, Eyeliner, Lips, And Hairline.

Locations: NYC and Chicago.


Ramon's musings on microblading treatments and his NYC and Chicago salon.


Ramon Padilla

Don't worry, your secret is safe with us!  But please wait until after Microblading until you do your Botox treatment.  Here's why: if you Botox before Microblading, we will create your brow based on your Botoxed features, but once the effects of Botox wear off, then the brow placement may not settle where you want it.

So, Microblade first.  Your doctor will be able to determine where to place the Botox injections without altering the brow position.  And should you decide to cease Botox treatments, brows will settle at their original balanced position.

-- Ramon


Ramon Padilla

Short answer, no!  On a scale of 1 to 10 in terms of "discomfort" (ok, ok, in terms of "pain"), brow microblading is a 1 or a 2 when done with an experienced specialist.  I stress the experienced part, because topical numbing creams only last for a certain period of time, e.g. 90 - 120 minutes, and if your Specialist takes longer than that to microblade your brows, the numbing starts to wear off and then... well, you start to feel things.

Also, topical numbing doesn't penetrate very deep into the skin, so a Specialist with a light hand will keep the strokes right at the surface.

The biggest distraction, at least for me?  The sound of the tool doing its work, which is a odd scratching sound.  That is, until I fall asleep, or put my earbuds on.

Post-treatment there might be a little soreness for a few hours as the brow swelling decreases.  But keep the brow moisturized (at EverTrue we provide a soothing Healing Cream) and it won't bother you at all.

So, really nothing to be scared about!

-- Ramon


Ramon Padilla

I just spent a week working out of our Chicago salon-- it's always so amazing to be there!  Don't get me wrong, I love New York, and this is where EverTrue was born.  But in Chicago stress just seems to melt away (granted there's a high level to begin with, for everyone who lives in NYC)-- the streets are clean, people are super-friendly, food portions are plentiful...

And there's a LOT of interest around Microblading.  I can't tell you the number of times I've heard Chicago people say, I've been wanting to do Microblading but I don't know where to go!  What they are really saying is, I don't know anyone personally who has done it yet...

It's our mission to make Microblading part of every person's beauty / grooming regimen.  I know that anything new takes a little time to take hold, and sometimes it's the one brave soul who tries something new, loves it, then friends/ family/ co-workers follow (that's certainly how we got to doing 80+ Bespoke Brow treatments in NYC a week!).  I hope the beautiful people of Chicago will give us a try!

-- Ramon


Ramon Padilla

I like to see what other Microblading specialists are doing across the USA and around the world. The category is growing so rapidly as more people discover the amazing-ness of Microblading.  Amongst the specialty salons and practitioners, we are all supportive of each other-- it's less about competition and more about spreading the word of this fantastic treatment that so few (comparatively) have heard about.

But then occasionally I stumble across websites that read eerily familiar.  And then it hits me: their copy is lifted VERBATIM from the EverTrue website!  Alas this has happened more than once, in fact just this week I found three websites (two in LA and one right here in NYC) that contained entire paragraphs lifted directly from ours.

What to do?  I email the owners directly and ask them to revise.  Sometimes they realize their mistake (did they not know plagiarism is not ok?) and comply, other times they just ignore.  It's such a shame that this happens.  But I guess when you do something very well, copycats come out of the woodwork!

-- Ramon


Ramon Padilla

What's the uncomfortable part of getting Bespoke Brows?  Many clients think it's not the procedure, but the aftercare!  We asked clients to avoid exposing their brows to water while the skin heals, and instead accelerate the healing with a specially-made serum and cream.  But I know, not being able to wash your brows can be a pain, and huge imposition to your daily routine.

So, we spent the last few months we worked on new pigments that allow for easier aftercare, while still giving the best and most natural-looking color results.  We also worked on a new aftercare cream.  And I'm pleased to announce that with these changes, our aftercare now allows for clients to wash their face, including the brows, right after the treatment!

You still need to be careful-- no soap or shampoo on the brow area, and do not rub or scratch it at least until it is fully healed.  Also, no swimming, to avoid getting chemicals on the brow while it is healing. And no brow makeup.

But this new aftercare is much more hassle-free, right?

-- Ramon

Training Microblading Specialists!

Ramon Padilla

This week we started training our newest batch of Microblading specialists, three for our NYC salon and two for Chicago.  It's a long road ahead for these talented individuals, and the next three weeks training in our NYC salon are crucial.  

Our Training Director Michelle Wu has a comprehensive three-week plan for them-- fifteen days, 8-10 hours a day (I always wonder how other trainers can train in two or three days, that's barely scratching the surface!).

They will go through theory and drawing lots and lots of balanced brows-- on paper, on leather, on mannequins, and finally on real people.  Michelle scrutinizes each stroke, and teaches them our EverTrue "trade secrets" on how to create brow shapes with strokes best suited for Microblading. Clue: there is a lot of structure to brows, and it's not about having a "free hand".  Each stroke has a proper position.

And then, the models. At least 16 models for each of them, of varying skin types and brow situations.  Nothing replaces hands-on experience. No theory can replace working with real-live people.

So, wish them luck!  And meet them soon in our NYC or Chicago salons at the end of October!

-- Ramon

Our New Ombre Brows

Ramon Padilla

Have you seen our new Ombre Brows?  It's a more defined, make-up look, with the ombre effect that opens up the face.  We spent months researching the best method to create the look, adjusting the treatment method to give the best results.  We even experimented on ourselves, so in the beginning if you visited our salon you'd notice me and my team walking around with somewhat off-looking brows haha.  Perfection does take time.  But finally-- they look amazing!

I think they also are a better option for clients who have darker skin tones, where individual Microblading strokes can't be clearly seen.  And also for those with thicker existing hair, for the same reason.

For our Ombre Brows, we use a single-needle machine instead of our Microblading tool.  It's the only way to get the tiny points of pigment that create the ombre "just right". 

Give it a try!

-- Ramon



Ramon Padilla

Our Chicago salon is now open!  

Why Chicago?  Well for one it's a beautiful city, especially in the summer.  It's also the "capital" of the midwest, a cosmopolitan city full of women (and men) who are VERY beauty-savvy, and searching for treatments we offer.  Microblading isn't even a new concept here, although there are very few places that offer the treatment.

So just like what we did in NYC two years ago, we want to make Microblading mainstream in Chicago!  

Our salon is located at 67 E Oak Street, right across the street from Tom Ford and Dolce & Gabbana, natch (not in my price range, but it's nice to look at the store windows).  We are on the fourth floor of a small building that is full of beauty!  Across the hall from us is Lisa's Nail Salon, downstairs is Blow By Blow, A blow dry bar.  And there is a barbershop and a spa too. 

Jackie Lum, our super-talented Brow and Eyeliner specialist who has been with EverTrue since we opened (and whom I've known for years), has relocated to Chicago.  We will offer only the same quality standard we offer in NYC.

We are so excited to be here!

-- Ramon


Ramon Padilla

The term "brow tattoo" seems so dated now, and really techniques and pigments and tools and after-care have improved significantly over the past years.  We do get clients who had permanent makeup done quite a bit of time ago, using tattoo machines.  Pigment sometimes is still very much visible, and often the color has changed, or the strokes have "spread" to big blocks, or their facial structure has changed and now the brows are visibly lopsided.  They are dissatisfied with what they see and are looking for options!

Short of tattoo removal, we can't change what is already there.  But we can use Microblading over and around the existing work to refresh it or to hide it.  We can add individual strokes over a faded tattoo, so the effect looks like brow powder under brow hairs.  We can even change the brow shape, by adding strokes to key areas, like the arch and tail.

If you are looking for a refresh, I suggest to come in for a consultation first (it's free!).  We will use a brow pencil to draw on the Bespoke Brow on your existing work, and you can see what the results will look like, before deciding to proceed. 

-- Ramon

The Perfect Consultation

Ramon Padilla

What goes into a perfect Bespoke Brow consultation?  First we want to hear from you, and what your expectations are.  Some clients bring in photos, or pencil in their brows to show what they are used to. Usually it is enough to describe what you want, or just leave it to us.

We then take our own brow pencil, and DRAW the brow on your face.  We draw each stroke and both brows so you can see the overall effect and balance.  This is very important.  And if you are doing a consult elsewhere, insist on the specialist drawing BOTH brows and drawing each stroke.  If they can't do it with a brow pencil, they certainly won't be able to do it with the microblading tool!  

Every face is structured differently, and so every brow is different too.

We also discuss color, what is most appropriate for your hair color and skin tone/ undertone.

And we review the entire procedure, and answer any questions.  The whole consult usually takes 30 minutes.

We love doing consults-- when clients see what is possible, the excitement is palpable!

-- Ramon

Have You Read Vogue Recently?

Ramon Padilla

Vogue has a great article about Microblading in their March issue, with Lena Dunham getting her eyebrows microbladed with fantastic results!  We are thrilled that microblading is making it to "mainstream" media, because well it's about time!  

Personally, I'm convinced that microblading will be as popular as threading/ tweezing in about five years.  In other parts of the world (e.g. Singapore, Hong Kong, Korea), that's already the case.

Microblading is still a little bit of a mystery to many.  Here's a good way to make is less mysterious: come in for a complimentary consultation with us.  One of our brow specialists will walk you through the entire process.  And will also use a brow pencil to draw on the Bespoke Brow, so you can see what the results will look like before you decide to proceed.  And it's free (I guess that's what "complimentary" means haha).  

-- Ramon

We Moved... One Block Away And Twice The Size

Ramon Padilla

We loved our previous location, but needed more space-- like 2x More Space!  So we moved, but just a block away.  Now we are on 21st Street between 5th and 6th avenues, still in the central Flatiron neighborhood of Manhattan (we also wanted to stay near our favorite delivery places, even though our new location now has a kitchen and we all want to bring food from home).

Our new salon has twice the space as the previous one, with 8 treatment beds instead of 4.  We have 7 full-time microblading specialists, so there is room for everyone.

It's designed by my friend Blue Carreon, a notable decorator who has appeared in the pages of Architectural Digest and Elle Decor.  He has a home line too-- you can see some items in the salon (the quatre-foil stool! the inlaid side table! obelisks!), and purchase them in Bergdorf Goodman.

We still have a ton of natural light.  It's a loft space so no one feels crowded.

It's still on a high floor.  It's a private space, far, far away from street level!

And what my staff loves most: I finally gave them a staff room, so we can be noisy if we wanted, away from the calm environment of the treatment area, hahaha.

So, please come visit us soon.  We can't wait to show it off to you!

-- Ramon

1,600 Bespoke Brows!

Ramon Padilla

We were curious to see how many Bespoke Brows we've done since we opened in June 2015.  The answer?  One thousand and six hundred!!  We knew we've been busy, but didn't realize that we've been THAT busy!

When we opened 20 months ago, we had one specialist (Michelle), and now EverTrue has eight talented artists.  And as always, we are specialists-- we ONLY do microblading, and leave the other services (lash extensions, facials, etc.) to other professionals.  Microblading is our life, and our obsession.

-- Ramon

Manila Here We Come!

Ramon Padilla

We get a lot of inquiries from all around the world-- clients who are flying to New York for business or pleasure, and want to add EverTrue to their list of places to visit when in NYC (and what better "souvenir" of their time here than a pair of stunning new brows!).

But this month we are leaving our home city to travel halfway around the world to MANILA, Philippines, for our first ever EverTrue Microblading Salon pop-up!  For one week, we will bring our gold standard of natural-looking brows to 20 Filipino clients (sorry, that's the maximum number we were able to fit in-- for the waitlist there may be a next time).  And we will return to see the same 20 clients for their Perfecting Sessions six weeks later.

And we're bringing the entire EverTrue experience too-- redecorating a loft-like space in a Manila building to replicate our NYC salon.  What can I say?  We don't want to get homesick!  Our talented specialist Jen Delica, originally from the Philippines, will work her EverTrue magic!

We can't wait!

-- Ramon

Staffing Merry-Go-Round!

Ramon Padilla

Some exciting changes are in the air here at EverTrue!  First I'm so happy to welcome back Wendy Xu from maternity leave.  She tells me it's hard to leave her daughter Queenie at home, but that's ok Wendy, you have us, LOL!  As Wendy returns, it's Anna Wong's turn to go on maternity leave-- for the next month thru Jan 17 she will only be doing Perfecting Session and 6 / 12- month touch-ups, then it's off to have baby boy #2!  We are so excited for her.  And, who's next after Anna?

We are also going to announce some fantastic news for Jackie Lum... I can't reveal it yet, but I'm dying to do so!  Let's just say there are big things in store for her and for EverTrue heehee.

And, we are training two new specialists-- Cathy Xu and Jenny Lei!  It takes at least a month of full-time, 8-hours-a-day intensive training before we allow them to start seeing clients and provide the high quality of treatment that is our hallmark.  So wish them luck because it's going to be a grueling four weeks of Michelle and Ramon's boot camp!

Lastly, we are absolutely thrilled to welcome Melissa Stansbury and Cami Abron, our new receptionists who are the voices and faces of EverTrue-- the first and last people you will see when you come visit us (soon I hope?). We love them, and hope you will too.

-- Ramon

Our New After-Care Products Are Here!

Ramon Padilla

I'm thrilled to introduce our two new After-Care Products, developed by Michelle and me specifically for our semi-permanent makeup treatments.  Almost as important as the treatment itself is the after-care, to ensure proper healing and color retention.  We formulated and tested and re-formulated and re-tested, until we got to the most effective results.

First, our Healing Serum!  We added in the rare ingredient of Fibroblast Growth Factors that promote rapid skin regeneration.  These Growth Factors are like magic-- they stimulate cellular proliferation and healing.  This reduces brow recovery time and leads to better color retention. We put the tiniest amount in, but they pack a Very Strong Punch.

Second, our Protecting Cream!  We found a Chinese herb called Borneol, well-known in that part of the world for its protective capabilities.  It immediately reduces swelling, and helps create a breathable "barrier" against environmental stresses. 

We provide these products as part of the treatment, we just ask our clients to please, please, PLEASE use them!  

To my knowledge, we are the only US-based salon that has a specially-made products for semi-permanent makeup after care.  It was a Huge Undertaking and almost a year in development (I used to work at L'Oreal, and trust me it is easier to develop products when you have large teams of chemists, researchers, etc. working for you), but both Michelle and I are quite happy with the results.

-- Ramon

Happy Anniversary To Us!

Ramon Padilla

We just celebrated our first year anniversary-- woo-hoo!!!  Thank-you, thank-you, thank-you to all our clients for trusting us with their brows.  So far we have performed just over ONE THOUSAND Bespoke Brow treatments.  

We have grown from one therapist to five.  And we are going to keep growing again, as we recruit new faces to train in November!

I'm super-excited for the future.  Microblading is still a little bit of an "industry secret", but it won't be for long.  We want to lead the charge in making it a "mainstream" treatment, as frequently done as coloring one's hair or getting a facial.  And why not, who doesn't want perfectly beautiful, natural-looking brows everytime, all the time???

Thank-you again for your support, and we hope to see you all in the days, months, and years to come!

-- Ramon

Five Therapists? I Can't Decide!

Ramon Padilla

For brow microblading we have five therapists to choose from, all are very good!

To help decide whom to go to, we have all their recent work on Instagram (@evertruesalon, @judy_lu_evertruesalon, @jackie_lum_evertruesalon, @anna_wong_evertruesalon, @wendy_xu_evertruesalon, @michelle_x_wu). Is there a brow that calls to you?

Or, pick one who is available when you are (some of our therapists book a month in advance) and come in for a consultation.  During the consult the therapist will use a brow pencil to draw the brow on your face, and answer any questions you might have.  There’s certainly no obligation to do the treatment.  If you like the consultation, you can book an appointment before you leave the salon.

That being said, for clients with no brows, I recommend they see our alopecia specialist Judy Lu.  For clients with very difficult brows (this actually is quite rare) or who cannot return for the Perfecting Session, I recommend they see our Master Therapist Michelle Wu.

All our therapists are talented professionals who go through intensive training before they start.  I’m confident ALL of them can give you the brows of your dreams.

-- Ramon

For First Timers...

Ramon Padilla

Your first time?  I suggest you come in for a consultation first. 

For the Bespoke Brows consultation, the therapist will use a brow pencil to draw the brow on your face (we don’t use stencils, god forbid!  Each brow is custom-made for you).  This way, you can have a conversation about the brows you want, and see what the results will look like.  You can even keep them drawn on your face and “live with them” for a bit, at least until you wipe them off.

The therapist will also be give you a better idea of how long the brow will last, after analyzing your skin.

And of course, we can answer any questions you may have.  The more you know about the process, the more comfortable you will be at the treatment.  All this in 30 minutes, and it’s complimentary!

-- Ramon

When Should I Get My Brows Done?

Ramon Padilla

Well, when are you free?

But seriously, here are some other things to take into consideration:

Your brow will be darker than usual after the treatment, for about a week before color softens by up to 50%.  And, pigment will peel which may result in an “awkward period” where they may be some visible patchiness (I say “may” because how much existing hair you have will affect how visible the peeling will be— if you have no hair, the peeling will be quite visible).  The peeling period may go from a few days to a couple of weeks.

Doing this for your wedding?  Plan ahead and let’s do the first treatment at least three months beforehand.  The Perfecting Session can be done in 6 weeks, so there is are additional 6 weeks before your wedding for the brow to heal completely and color to settle.  We want to add to the beauty of the day, and not a layer of stress!

Big event coming up soon where you have to be in front of a lot of people (my own private nightmare)?  Best to do it either three weeks before or wait until after the event before doing the Bespoke Brow treatment.  You won’t just FEEL everyone is looking at you, they actually WILL be looking at you!  Beautiful and not patchy brows should be the focus.

Vacation in the sun?  We need to do at least two weeks before you fly off.  Because for two weeks after the treatment you need to avoid swimming and sunbathing.  So, vacation in the arctic?  No problem, come anytime.

Botox?  Let’s wait two weeks after the injections to allow your facial structure to settle.

Pregnant?  We need to wait until after you give birth and finish breastfeeding.

Underage?  Let’s wait till you turn 18.  I’m gonna card you to make sure!

Any other specific considerations/ questions you might have?  Feel free to give us a call at the salon or shoot an email.  Better yet, come in for a complimentary consultation.  Technicians will not just draw on the perfect brow on your face, but also answer any and all questions.

— Ramon